At bluedot, we specialize in helping hotels reach new heights of success in the digital realm, having worked with hundreds of boutique & luxury hotels across Greece and beyond over the years. With our comprehensive range of marketing services and a deep understanding of the hospitality industry, we are dedicated to creating tailored strategies that drive bookings, engage guests, and elevate your hotel’s brand presence. From captivating visuals and influencer partnerships to targeted advertising and reputation management, our team of experts is committed to delivering exceptional results that exceed your expectations. Get ready to unlock the full potential of your hotel’s online presence and experience the power of effective digital marketing with bluedot.
VISUAL CONTENT MARKETING
CAPTIVATE WITH COMPELLING VISUALS
In the highly competitive hospitality industry, captivating visuals are key to capturing the attention of potential guests. At bluedot, we specialize in creating visually stunning content tailored specifically for hotels. Our team of talented content creators and graphic designers understand the unique needs of the hospitality industry and will work closely with you to bring your hotel’s story to life.
NATIVE CONTENT & GRAPHIC DESIGN
At bluedot, we believe in the power of authentic storytelling. Our native content marketing approach ensures that every piece of content we create for your hotel resonates with your target audience. From captivating blog articles to immersive video tours, we’ll showcase your hotel’s unique features and entice guests to book their stay. Our skilled graphic designers create visually striking assets that align with your brand identity. Whether it’s eye-catching social media graphics, custom illustrations, or stunning infographics, we’ll make sure your visual content stands out and leaves a lasting impression on potential guests.
Engage and Inspire
Visual content has the ability to engage and inspire like no other medium. We’ll help you create an emotional connection with your audience through beautiful imagery, compelling videos, and impactful storytelling. By showcasing your hotel’s amenities, breathtaking views, and exceptional guest experiences, we’ll ignite a desire in potential guests to choose your establishment for their next getaway.
PERFORMANCE MARKETING
Maximize Your Reach and Revenue
Unlock the full potential of your hotel’s online presence with our performance marketing solutions. At bluedot, we specialize in driving targeted traffic, increasing conversions, and maximizing your return on investment. Our performance marketing strategies are designed to elevate your hotel’s visibility, attract the right audience, and ultimately boost your revenue.
Data-Driven Advertising Campaigns
Our expert team leverages data-driven insights to create highly targeted advertising campaigns that deliver results. From Google, Meta and other social media ads, to Tripadvisor & Booking advertising, we optimize every aspect of your campaigns to maximize your reach and drive qualified traffic to your hotel’s website. By carefully analyzing performance metrics, we continuously refine our strategies to ensure optimal outcomes.
Direct Bookings and Revenue Growth
Our performance marketing campaigns are designed to generate direct bookings and fuel revenue growth for your hotel. By strategically placing your ads in front of potential guests during their travel planning journey, we increase the chances of capturing their attention and driving them to book directly with your establishment. With our expertise, you can reduce dependency on third-party platforms and increase profitability through direct bookings.
INFLUENCER MARKETING
Harness the Power of Social Influence
Take your hotel’s marketing efforts to new heights with our impactful influencer marketing strategies. At bluedot, we understand the power of social influence in today’s digital landscape. Through strategic partnerships with influential individuals in the travel and hospitality industry, we’ll help you reach a wider audience, build credibility, and drive bookings for your hotel.
Leveraging Influencer Reach
Our team specializes in identifying and collaborating with relevant social media influencers who have a genuine connection with your target audience. By leveraging their reach, engagement, and authentic storytelling, we’ll position your hotel in front of a highly receptive audience. Whether it’s through captivating Instagram posts, engaging YouTube videos, or compelling blog content, we’ll harness the power of influencers to create buzz around your hotel.
Authentic Endorsements and Compelling Content
Influencers bring authenticity and trust to your brand. We work closely with influencers to ensure that their endorsements of your hotel are genuine and aligned with your brand values. Through immersive experiences, compelling visuals, and engaging narratives, influencers will showcase the unique features and experiences your hotel offers. Their authentic content will inspire their followers to choose your establishment for their next travel experience.
PHOTOGRAPHY/VIDEOGRAPHY
Showcase Your Hotel’s Unique Story
Bring your hotel to life through captivating visuals with our professional onsite photography and videography services. At bluedot, we understand the power of visual storytelling in capturing the essence and unique features of your hotel. Our talented team of photographers, videographers, editors and post-production specialists will work closely with you to create stunning visual assets that showcase your property, amenities, and guest experiences, leaving a lasting impression on potential guests.
High-Quality Visual Assets
Our experienced photographers and videographers will capture the essence of your hotel, ensuring that every image and video showcases its unique story and ambiance. From capturing the inviting atmosphere of your lobby to highlighting the stunning views from your rooms, we’ll create a collection of high-quality visual assets that resonate with your target audience. These assets can be used across your website, social media platforms, marketing materials, and more to enhance your brand’s visual appeal.
Immersive Virtual Tours and Videos
In addition to photography, we offer immersive virtual tours and videos that allow potential guests to experience your hotel from the comfort of their own homes. Our team will create interactive virtual tours that showcase every nook and cranny of your property, allowing viewers to explore your rooms, amenities, and common areas as if they were physically present. These virtual experiences provide a powerful tool for attracting and engaging guests, leading to increased bookings and customer satisfaction.
SOCIAL MEDIA MANAGEMENT
Engage, Grow, and Influence
Transform your hotel’s social media presence into a powerful tool for engagement and growth with our comprehensive social media management services. At bluedot, we understand the significance of social media in shaping your hotel’s online reputation. From crafting compelling content to building an active community of followers, we’ll help you leverage social media platforms to engage with your audience, grow your brand, and influence potential guests.
Strategic Content Creation and Posting
Our team of social media experts will develop a tailored content strategy for your hotel, ensuring that every post resonates with your target audience. Through captivating visuals, informative captions, and strategic use of hashtags, we’ll create a consistent and engaging social media presence that showcases your hotel’s unique offerings. With carefully timed posting schedules and regular content updates, we’ll maximize your social media reach and foster meaningful connections with your followers.
Community Engagement and Reputation Management
Building a strong community on social media is essential for your hotel’s reputation. We’ll actively engage with your audience, respond to comments and inquiries, and foster conversations around your brand. Our reputation management strategies ensure that your hotel’s online image remains positive and influential. By proactively monitoring and addressing reviews, feedback, and mentions, we’ll safeguard your reputation and turn satisfied guests into enthusiastic brand advocates.